I will attempt to put this in chronological order but bear with me if I
wander occasionally.
My earliest memories of the drive-in take place in the early '50's,
probably 1953 - 1954. This was an era that predated our first black and
white television set and family entertainment meant my dad, mom and I attending the Safford
Drive-in. The Safford Drive-In was owned by Mr. Long.
Safford is an agricultural community in eastern Arizona, about 45 miles
north of my hometown of Morenci. I remember sitting in the back seat and
listening to "Fibber McGee and Molly" on the radio before the movies
started. I also remember that they had contests like license plate number
drawings and ticket stub drawings for things like dishes.
The Safford Drive-In is gone now. The screen tower blew down in a
windstorm in the late '70's and they did not rebuild. I went by shortly
after it happened and someone had placed a hand-made sign near the old box
office that said, "Gone With the Wind!".
Interestingly enough, I recently came in contact with Mr. Long's granddaughter
via the internet and got two original Reed speakers from her from the old
Safford Drive-in. They are stamped "Long's Theaters" and could very well
have been used in the theater when I was a youngster!
Sometime in the early '50's, a fellow from Texas decided to build a
drive-in closer to Morenci. He chose the intersection about 9 miles north
of Clifton-Morenci where highway 66 North branches to go either to Clifton, Duncan
or Safford Arizona. The drive-in was called "The 3-Way Drive-In".
The drive-in screen was constructed by placing 10 telephone poles in a
large rectangle about 40 feet by 20 feet. The screen was then built upon
this frame as a 3 story house with windows on the outside and a screen on
the inside. The man and his family lived on the property and this was
probably as practical as it could get. I have heard of a few other drive-ins
being built this way in other parts of the country. I only wish my folks
had taken pictures of the construction! I remember seeing it several times during
the construction phase.
I remember going to this drive-in many times with my family. By now our
family had grown to five, my dad, mom, sister Eva, sister Yvonne, and myself.
I often slept on the 9 mile ride back down the mountain to our house.
I also remember going with just my dad a few times. I think it was his idea
of father and son bonding. His taste in movies ran towards westerns,
pirate movies and car race movies. One particular movie that stands out
that I saw with him was "West to Zanzibar".
The 3-Way Drive-In is also gone. I understand that the screen tower still stands and need to take a trip some weekend to photograph it.
Oddly enough, I never attended either drive-in alone as a teenager.
It was always with my family.
The first drive-in that I attended without my family was the Fiesta
Drive-in Tucson Arizona around 1964. I was 18 years old and a freshman in
college. Several college friends wanted to go see a "sexy" Italian film
that was playing. It was a rainy evening and the movie was a black and
white epic. What stands out in my mind about this event was that one of
the fellows, Bill, was 21 and had bought a six-pack of beer. Now this is
the dark ages, before pull tabs, (remember them?) or pop tops. What he
forgot was the can opener or "church-key". I can still visualize him
sitting on the ground next to the car and trying to open that can with the
car key and a rock!
The Fiesta is long gone now. It was torn down in 1966 to make room for
the new I-10 highway which cut right through the screen area.
My next memories of the drive-ins was a year or so later. I was working
part time at a local tv repair shop to help finance my education. The
owner looked upon me as a son and graciously allowed me to use one of the
1963 Ford Econoline service trucks for Saturday night dates!
I had a college girlfriend, Doris, who was a tall (6' 1") California
surfer type. She loved James Bond Movies and I think we saw all of them
as they debuted at the Midway Drive-in on Speedway. When my co-workers
found that I was going to use the van to go to the drive-in, they always
fixed up the furniture pads like a bed. It was actually embarrassing at
first.
In June of 1968, shortly before my 22nd birthday, I decided that borrowing
cars from friends or using the company van for a date at the drive-in was
just too tacky. After a lot of shopping around, I finally settled on a
black, 1964 Jaguar XK-E Roadster!
Might as well start at the top, I guess.
My social life and attendance at the local drive-ins improved tremendously
at that point. I think I must have gone at least once a week for a while.
The next summer, I also acquired a new Honda 750 motorcycle shortly
after they were introduced in July of 1969. Now I wasn't rich by any means,
but I was working and internal combustion and dating was my whole life at
that time.
One weekend, several other biker friends and I took our dates to the Cactus
Drive-in which was showing some of the infamous low budget "biker" movies
from American International. The box office folks looked a little worried
when a dozen bikers showed up but they took our money and let us attend. We
arranged the bikes around a couple of parking spaces and put blankets on the
ground to sit on. It was great fun but I couldn't even begin to recall the
name of the movie. All of the AI biker movies seemed to have interchangeable
plots anyway.
I also remember attending a Clint Eastwood Spaghetti Western marathon at the
Prince Drive-In sometime around this era. They were showing "Hang em High",
"A Fistfull of Dollars", and "For a Few Dollars More".
Another time, I attended a dusk to dawn horror marathon at the Apache
Drive-In. I went alone in my XK-E and recall that it was really more of a
large block party than a movie. People were wandering all over the lot
socializing and I don't think anyone really cared what was showing on the
screen. It was a civilized crowd and there were no problems. I wonder if
it would be the same if someone held that kind of event today.
The early 1970's were very good for drive-ins in Tucson. At that point in
time, we had the Midway, Rodeo, Prince, Apache, Miracle Mile, and the 22nd
Street Drive-In operating at the same time. There were nearly twice as
many drive-in screens as there were hardtops.
I couldn't begin to list the movies I've seen at the drive-in but a few stand
out for one reason or another. "Tunnelvision" at the Prince, a satire of cable
TV long before Tucson ever had cable TV. "Support Your Local Sheriff" and
"Support Your Local Gunfighter" as a double feature at the Cactus. I was
laying on the bonnet of the XK-E and fell asleep during the first feature!
I finally saw them all the way through later on cable. "Close Encounters
of the Third Kind" at the Cactus. I can still see the crystal ship rising
and the credits rolling in my mind. "The China Syndrome" at the Apache.
In late 1973, Syufy Entertainment from San Francisco begin building a new
drive-in that would be both the most exciting drive-in ever built in
Tucson as well as sounding a death knell for many of the older theaters.
The Tucson 4, our first multi-screen drive-in, opened in January of 1974 and
had a really neat round snack bar. It also had video games and you had to
pass through the snack bar to get to the rest rooms, increasing concession
sales! It was soon the preferred place to go see movies by many Tucsonans.
The Tucson 4 was also the only Tucson drive-in that featured electric car
heaters. They were made by Koropp and you would set it in the car to keep
warm during the chilly winter months.
A note about the weather here: Tucson is in the Sonora Desert and summers
tend to be very hot. Often times the daytime temperatures in July are over
110 degrees. However, the winter nights can get chilly, even down to
freezing occasionally, so the car heaters definitely made going to the
drive-in more pleasant in the winter. All of the local drive-ins stayed
open 12 months out of the year.
Some of the other theaters hung on for a while, then slowly closed. By
1977, many of the single screens were closed or closing. Around 1978,
Syufy added a 5th screen to the Tucson 4, making it the Tucson 5.
The DeAnza Corporation remodeled both the Apache and Cactus into triple
screen drive-ins. Later on, they even added one more screen to the Cactus
(now called the DeAnza) to make it a four screen.
Another series of events that would seriously impact the drive-in business
in Tucson would be the VCR and cable TV. I bought my first VCR in 1977. It
was an RCA VHS model for nearly $1,500. There was very little movie product
to buy or rent, so it would be a few more years before it became a serious
threat to the drive-ins.
Tucson also did not have cable TV at this time. However, a local company
installed a single channel microwave station and started delivering
Home Box Office in late 1977. HBO was only on the air from 10 AM to about
midnight, so again, it was not yet a major threat to the drive-ins.
Then in 1982, Syufy tore down the Tucson 5 and put up a 12 screen hardtop.
This left only the 4 screen DeAnza and the 3 screen Apache as operating
drive-ins in a city that had once boasted having 10 separate drive-ins!
Cable TV finally came to Tucson in 1982 when Cox Cable won the franchise
to wire the city. With the advent of 60 channels, cable began to make a
serious impact on drive-ins as well as hardtops.
Business fell off and around 1991, one of the screens at the Apache was
torn down. The Apache continued to run during the summer season for a
few more years then closed for good in 1994. This left Tucson with only
one drive-in, The DeAnza 4 screen.
As I write this (Sept 2001), the DeAnza is still operating. However, it has
been for sale since at least October of 1998. A drive-in owner from
Denver attempted to buy it but the financing fell through at the last
moment. I have heard that it will continue to operate, but unless someone
can afford to buy it and run it as a theater, Tucsons long and fascinating
love affair with outdoor movies may be drawing to an end. Business is still
good at the DeAnza, at least on weekends and they show the same first run
films as the hardtops.
Tucson hosted it's first drive-in in 1940 when the RCA Corporation built
one at South 6th Avenue and the Benson Highway. It was an unusual theater
in that it did not have individual car speakers. Instead, there were large
concrete boxes in the ground underneath the parking spaces that contained
large speakers. The sounds of Hollywood's finest films were blasted through
the floorboard of the cars.
This drive-in fell victim to World War II tire and gasoline rationing and
closed in early 1942. There is now an older shopping center in that
location.
If anyone has experiences to share of their visits to Tucson drive-ins, I
would like to hear about them and would be happy to include them here if
possible. Write to
george@jcsaz.com. I also collect drive-in memorabilia so if you
have an old Tucson drive-in speaker that somehow followed you home, stuck
away in your garage somewhere, I would be interested in buying it or at
least photographing it.
My wife and I attend the DeAnza nearly every weekend. If you haven't
been to a drive-in lately, find one nearby and support them with your
attendance. It's a unique movie experience that you may never have again.
Drive-In Memories
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Drive-Ins are as much about social life as they are about movies. All of
us have memories of people and things that happened at the drive-in as well
as movies that stand out for one reason or another.
Last Updated Sept.16, 2001 GWC